Privacy Policy

1. Who We Are

This website is operated by MGM trading as DMR Group™ (“DMR Group”, “we”, “us”, “our”). DMR Group™ is a technology group developing digital platforms including EthicAI™, Joygate™, and Keepr™. All platform names, logos, and associated marks are the intellectual property of MGM trading as DMR Group.

For all data protection and privacy enquiries, please contact us at:

DMR Group
Email: info@dmrgroup.uk
Website: dmrgroup.uk

We are committed to protecting your personal data and processing it in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Personal Data We Collect

We collect personal data only when you actively provide it to us or when it is generated through your use of our website. The categories of data we may collect include:

• Contact information: your name, email address, and organisation name when you submit an enquiry through our contact form
• Communication data: the content of messages you send to us via the contact form or by email
• Usage data: information about how you interact with our website, including pages visited, time spent, and referring URLs, collected via cookies and analytics tools where you have given consent
• Technical data: your IP address, browser type and version, operating system, and device type

We do not collect sensitive personal data (special category data) through this website. We do not collect payment information directly.

3. How We Use Your Personal Data

We use the personal data we collect for the following purposes and on the following legal bases under UK GDPR:

Purpose	Legal Basis (UK GDPR Article 6)
Responding to enquiries submitted via the contact form	Legitimate interests (Art. 6(1)(f))
Maintaining records of communications	Legitimate interests (Art. 6(1)(f))
Analysing website usage to improve our services	Consent (Art. 6(1)(a)) — analytics cookies only
Ensuring the security and proper functioning of our website	Legitimate interests (Art. 6(1)(f))
Complying with legal obligations	Legal obligation (Art. 6(1)(c))

4. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our standard retention periods are:

• Enquiry and contact form data: up to 3 years from the date of last contact
• Analytics and usage data: up to 26 months from collection
• Technical and security logs: up to 12 months

After the applicable retention period, personal data is securely deleted or anonymised.

5. Who We Share Your Data With

We do not sell, rent, or trade your personal data. We may share your data with trusted third-party service providers who assist us in operating our website and business, strictly on a data processing basis. These include website hosting providers, analytics providers (where consent has been given), and email service providers. All third-party processors are required to process your data only on our instructions and in accordance with applicable data protection law.

We do not transfer personal data outside the United Kingdom or European Economic Area without appropriate safeguards in place.

6. Cookies

Our website uses cookies to improve your experience and to understand how visitors use our site. You can manage your cookie preferences at any time via the cookie consent banner displayed on your first visit. Please see our Cookie Policy for full details of the cookies we use.

7. Your Rights Under UK GDPR

Under UK data protection law, you have the following rights in relation to your personal data:

• Right of access: request a copy of the personal data we hold about you
• Right to rectification: ask us to correct inaccurate or incomplete data
• Right to erasure: ask us to delete your personal data in certain circumstances
• Right to restriction: ask us to restrict processing of your data in certain circumstances
• Right to data portability: request your data in a structured, machine-readable format where processing is based on consent or contract
• Right to object: object to processing based on legitimate interests
• Right to withdraw consent: withdraw consent at any time without affecting the lawfulness of prior processing

To exercise any of these rights, please contact us at info@dmrgroup.uk. We will respond within one calendar month.

8. Right to Complain

If you believe we have not handled your personal data correctly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office
Website: ico.org.uk  |  Helpline: 0303 123 1113

We would appreciate the opportunity to address your concerns before you approach the ICO, so please contact us in the first instance.

9. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or damage. While we take all reasonable steps to protect your data, no method of transmission over the internet is entirely secure.

10. Third-Party Links

Our website may contain links to third-party websites, including our platform websites (EthicAI™, Joygate™, Keepr™). This Privacy Policy applies only to dmrgroup.uk. We are not responsible for the privacy practices of third-party sites and encourage you to review their privacy policies separately.

11. Children’s Privacy

Our website is not directed at children under the age of 13, and we do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately at info@dmrgroup.uk.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last Updated” date at the top of this page will be revised accordingly. Continued use of our website following any changes constitutes acceptance of the updated policy.